Industry Watch · Public · Free

The supplement AI shelf, measured daily.

Citation share across ChatGPT, Perplexity, Claude, and Gemini for the two hundred most-prompted supplement shopper queries. Updated nightly. Methodology open at /methodology.

Live

The Index · 90-day

200 queries · 4 engines
124.7
+ 2.31% week
Nine consecutive sessions up — longest run since launch. Driven by a NAD ruling on liposomal claims and a ChatGPT model update late last month.

This week's movers

vs prior 7 days
1Iron Rock NAD++18.2%
2Thorne+9.7%
3Ritual+6.1%
4AG1+4.3%
5Cymbiotika+3.0%
96Mary Ruth's−2.1%
97Olly−3.4%
98Garden of Life−5.0%
99Nature Made−6.2%
100Pharmavite−8.5%

Current leaders, by engine.

ChatGPT
AG1
Leads "best greens powder" for the eleventh straight week.
Share
18.4%
Δ week
+0.6
Perplexity
Iron Rock NAD+
Took the NAD-supplement lead from Tru Niagen this week.
Share
14.2%
Δ week
+2.4
Claude
Thorne
Cited clinical-grade language; dominates practitioner queries.
Share
11.8%
Δ week
+1.1
Gemini
Ritual
Cleanest answers for women's-health queries.
Share
9.3%
Δ week
+0.2

Top 20 brands — overall citation share.

All 200 tracked queries, all four engines, equal-weighted. Full top-100 ranking available to paid tiers.

#BrandShareΔ weekΔ 30d
1AG118.4%+4.3%+12.1%
2Iron Rock NAD+14.2%+18.2%+42.7%
3Thorne11.8%+9.7%+15.4%
4Ritual9.3%+6.1%+8.8%
5Cymbiotika7.6%+3.0%+5.5%
6Athletic Greens6.4%+1.8%+4.2%
7Pharmavite5.9%−8.5%−14.2%
8Garden of Life5.1%−5.0%−7.8%
9Nature Made4.7%−6.2%−9.1%
10Olly4.2%−3.4%−5.8%
11Pure Encapsulations3.8%+1.4%+2.9%
12Mary Ruth's3.3%−2.1%−4.7%
13New Chapter3.0%+0.5%+1.2%
14Centrum2.8%−1.2%−3.4%
15Tru Niagen2.6%−4.1%−12.8%
16Seed2.4%+2.7%+6.1%
17Solgar2.2%+0.3%+0.8%
18Jarrow1.9%−0.6%+1.4%
19Now Foods1.7%+0.9%+2.3%
20Bulletproof1.6%−1.8%−3.2%
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